Butterfly magnet is probably the best description for this annual that grows 4-6 feet tall and sports daisy-like flowers with yellow central discs and orange ray petals.  It also attracts other pollinators and hummingbirds and is deer resistant.  
Direct sow two weeks after last frost or when night temperatures reach 60s.  Can also be started indoors 6-8 weeks before last frost.  Plant seeds on surface or 1/8" deep and keep warm.  Germinates in 5-10 days.  Thin or transplant to 2 feet apart.